
Land wanted
The Swithland site, before development
01 — Land wanted
We are actively acquiring sites across the East Midlands, with or without planning permission. We also specialise in strategic land promotion.

02 — Strategic land promotion
Buying a site outright is one route. Promoting it is another, and it is a particular strength of ours. We work with landowners who have land that is not yet ready to sell, or who would rather stay involved while planning risk is taken on their behalf.
The work is to make the land developable: getting it considered in the local plan, securing a consent, and putting an agreement around it that is fair when the value arrives. You keep the land. We do the promotion.

Local plan promotions
Call-for-sites submissions, evidence and representations to get land considered where it sits outside the current settlement boundary.
Planning applications
Outline and full applications, handled with the same attention we bring to our own schemes, and with a clear view of what Charnwood will support.
Promotion and option agreements
You remain the landowner. We take the planning risk and the work, and the value is shared when the site is ready.
Then we can build
Once consent is in place, a joint venture or an outright sale is still on the table. Promotion is not a dead end; it is how a site becomes a Reynolds scheme.
03 — What we are looking for
Sites
- Brownfield sites
- Village locations
- Urban locations
- Small and large sites
Sale status
- Land with planning permission
- Land with no planning permission
- Joint ventures
- Conditional or unconditional sales
04 — Why sell to Reynolds
Privately owned
No board, no investment committee, no external approval to wait on. The people you speak to are the people who decide.
Substantial equity base
We fund acquisitions from our own balance sheet, so an offer does not depend on a lender’s timetable.
No chain
Nothing we buy is contingent on selling something else first.
We know Charnwood
We have been building here for years and understand what the local planning authority will and will not support.
05 — Tell us about your site
Get in touch
Send us what you have and we will come back to you. If you would rather talk it through, call 01509 816600.
